Blog
Practical marketing for builders and renovators.
Plain-English guides for Australian construction and renovation companies — how to plan your marketing, attract enquiries that fit, and make better use of the work you already do. For how we apply it, see our construction marketing service.
Articles
6 articles
Strategy
Marketing for builders in Australia: a practical plan
Start with the projects you want and the capacity you have, then choose channels and measures that fit. Includes a one-page plan template.
5 min read · 2B ScalingRead article
Lead generation
How to get better kitchen and bathroom renovation leads
Better renovation leads come from clear project criteria, not more volume. What to ask, how long the form should be and how to follow up.
4 min read · 2B ScalingRead article
Websites
What a construction website needs to turn visits into enquiries
Follow the visitor's questions in order: do you do my kind of project, can I trust you, and what happens if I get in touch?
5 min read · 2B ScalingRead article
Strategy
How to choose a construction marketing agency
A buyer's framework and call checklist: deliverables, proof, fees, follow-up, access, reporting and the red flags worth noticing.
5 min read · 2B ScalingRead article
Lead generation
How to measure construction lead quality
Why total enquiries can mislead, which stages to track from enquiry to won project, and how to calculate cost per qualified enquiry.
3 min read · 2B ScalingRead article
Video & content
What to include in a construction project video
A practical structure for project videos — permissions, the brief, the process, the finished work and a useful next step.
3 min read · 2B ScalingRead article
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